TN Hockey Social Media
TikTok Growth
Over the past months, we have seen tremendous growth on the Tennessee Hockey TikTok page. We started out in August with 5476 followers; as of January, we are at 12k followers!
So how did we do it? All through analytics and finding our target audience. We found that our audience was primarily aged 18-24. By using trending audio sounds and hashtags we ended up on the “for you page" for 90% of our posts. Our most impressive video received 406,290 views!
Social Media Audit
Tennessee Hockey’s TikTok account has seen engagement vary across the board. The peak video was on Nov 24 when we followed the “Oh Oops” trend. This video showcased a hit in the game that many people commented on. It was a striking moment in a short five second video which kept our viewers engaged resulting in a 71% video completion rate (VCR). The average VCR for TikTok is between 60%-70% which means our video had a high engagement rate.
